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What Are You Worth?

By   /  September 20, 2012  /  Industry, Latest Resources  /   Comments

free-work

Composer Brian Ralston puts a different spin on how you sell yourself as a composer in today’s over-saturated market.

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51 Marketing Ideas for Film Music Composers

By   /  November 28, 2011  /  Industry  /   Comments

seo-target-marketing

Attention spans are short and very demanding. If you want to make your art into a business, you have to brand yourself and then market your art. No getting away from it.

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SCOREcast Poll Discussion

By   /  July 20, 2010  /  Industry  /   Comments

In the spirit of this month’s focus on branding and marketing, we wanted to give you all a chance to voice your opinion on what method of marketing you like best. So once you’ve taken our poll in the right side bar, tell us in the comments why you chose your answer. Why is that particular method the easiest for you?

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Selling Music Online: The Stock Audio Market

By   /  September 10, 2009  /  Industry  /   Comments

sig-cooke

How many of you buy photos or have even heard of the website, iStockphoto.com? Well…the stock audio market is pretty much the same – license music tracks for a one off small fee. It is “royalty free”, meaning (obviously) you won’t receive any back-end royalties from it. Due to this, you would think that you [...]

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What’s Your USP?

By   /  August 21, 2009  /  Industry  /   Comments

sig-sanders

This weekend’s Provocation takes the form of a question. Maybe I’m jumping the gun a bit, as we’re planning a month-long focus on marketing in the not-too-distant future, but it’s a topic that deserves extended advance planning. That’s my excuse, anyway, and I’m sticking to it. The question is this: What is your Unique Selling [...]

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