51 Marketing Ideas for Film Music Composers
Attention spans are short and very demanding. If you want to make your art into a business, you have to brand yourself and then market your art. No getting away from it.
Read MoreHeather Fenoughty: Personality Branding
The month of June has been one of reflection, for me, on the first half of the year, consolidation, evaluation, and looking forward to what the rest of the year will hold. It's the calm between storms, if you will. One of the things I've been mulling over and considering is business development and branding. After all, my freelance work is a business, and it deserves the same care and attention as any business to grow and become more profitable. Through this process, I've become fascinated with the 'Myers-Briggs' test. There are loads of different kinds of personality tests out there, but this is the one I've found the most useful and accurate for how I approach life and, more importantly, the business of scoring picture.
Read MoreHeather Fenoughty: Being Professional
A pro is someone who gets paid for what they do, pure and simple. Compare this with the opposite, the definition of an amateur, who does the same thing only for the love of it (i.e. or free). As soon as you get paid, you can legitimately call yourself a professional. A 'Pro'. But, ultimately, only by being professional can you get to this point and stay there. A roundup of the qualities of the Pro Film Music Composer (by no means exhaustive!) follows…
Read MoreHeather Fenoughty: Acknowledge Your Success
I cannot emphasize enough how incredibly important it is to acknowledge your success in creating, to completion and delivery, a musical score. This music that you have produced is an integral part of the film, show, game or whatever project it is. It could not exist in its current form without your efforts. For the sake of your growth as a composer, sound designer, or other post-production professionals, you must underline the importance to your own psyche that this is a moment to be emphasized and cherished, that it is something desirable - and so to be repeated.
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