The Professional Image

By Lee Sanders  /  May 21, 2010  /  Industry  /   Comments

There’s a whole category of cliché that seems, at first glance, to revel in shallowness. “Fake it till you make it,” “image is everything,” “style over substance” and a bunch of others, all trumpeting the virtue of looking the part… to the detriment, one supposes, of actually being the part.

Our career, though, hinges on perception. In fact, film music could be said to be all about manipulating the perception of an audience (through music). So maybe there’s an argument to be made that these clichés, empty and soulless as they may seem, actually have some value for us in our day-to-day professional lives.