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Music, Time & Money

By   /   September 11, 2009  /   11 Comments

Here’s your novel-length (but, I hope, exceedingly valuable!) provocation for the weekend… more of a self-assessment question, really: What does it cost you—in time and money—to write one minute of music?

It’s an important thing to know, agreed? If, at the very least, we’re looking to break even (i.e., not have to pay for the privilege of writing music), we ought to know what kind of return we need on each minute we create.

You can get as granular as you want with this, but I think starting with a broad-strokes approach is acceptable for our purposes. And it’ll give you a good sense of how to budget and schedule… making it topical for our month-long SCOREcast feature.

Let’s start with the music itself. Calculate a rough estimate of how many minutes of music you create in an average year… going back five years, adding up all the minutes of music you’ve created, and dividing by five. This is your Yearly Average Production(YAP, for those of you who like acronyms).You can base your YAP on a single year, by the way, instead of going back five years. But I do recommend going back, especially if you’ve been doing this for a while. The busy years and the lean years will sort of cancel out that way. If you’re just getting started, you might want to include only your most recent year. Whatever number seems most accurate and meaningful to you… moving forward we’ll call that number X.

Now let’s look at time. Add up all the minutes you spend on your music—including the whole staring-out-the-window part (on this whole topic of time I will have more, much more to say in “View from the Trenches,” next Wednesday. Shameless self-promotion in play!). Add X years’ worth of minutes, divide by X, and you have a nice average yearly number… your Yearly Estimated Time Investment (YETI).

For the money side of the equation, it’s the same thing: Go back X years. Add up all your studio expenses. Gear, of course… but also things like office equipment and supplies, career-related phone bills, iTunes purchases, rent/mortgage (for your studio, or an appropriate fraction of your rent/mortgage if you’re home-based). Basically, if you deduct it on your taxes as a business expense, include it here. A rough estimate will suffice. Divide that total by X to arrive at a Yearly Average Cost of Composing (YACC).
Now comes the part we’ve all been waiting for. Divide your YAM by your YETI to arrive at the actual time cost of a minute of music. Likewise, YAM/YACC yields the actual financial cost for you to create one minute of music. If you want to make a profit, that one minute has to generate more than YAM/YACC. And knowing YAM/YETI will tell you how much music you can reasonably create in a year’s time, when you devote the hours you choose to devote to your career.

By the way, please note here that we’re factoring in all the ancillary time-stuff as well… and that’s so important.

We’ve talked before about “batting averages” and how long it takes to write one minute of music, but all of that was only in the context of simply sitting down and writing. This is different. Here we’re taking into account researching and purchasing gear, archiving files, poring over legal contracts, taking lunches with producers, etc. Both stats are important; each gives you a slightly different piece of data.

Here’s an example of how it all comes together. All numbers are fictitious, but reasonable for a full-time working composer.Meet Nigel Demiquaver. You all know Nigel for his fine score for the television series The Dunes of My Spleen. Great work, although that Emmy snub (nominated, but lost out to Bartholomew Phlegm… that hack!) was a bit of a scandal in the community a few months ago. Anyway, let’s run the numbers on Nigel and see what he needs to make per minute just to break even.

Music: Nigel is prolific. Phenomenally so: He’s scored 23 episodes of Spleen (avg. 20 min.s per episode) for each of the last five years, and he’s scored three feature-length films to boot (avg. 60 min.s per picture). That’s a total of 2,480 minutes of music. Let’s round up to 2,500 over the five years’ time—throwing in a commercial here and there, and maybe a few minutes composed for, oh, a web series—for a colossal YAP of 500 minutes.

Time: I’ll speed things up a bit by saying that, in an average year, Nigel spends 22 weeks in full-on “music mode”—brutal, 80-hour weeks. Another 18 weeks are spent in a less-intense mode (sending out demos, archiving, paperwork, writing a bit, etc.): 40-hour weeks for that time. Add an extra 20 miscellaneous hours over the rest of the year and it comes out to a nice, even and fairly true-to-life YETI of 2,500 hours.

Money: Again, I’ll just give you yearly averages on all of this. There’s a lot to reckon with here, so bear with me. Nigel tries to stay current, spending an average of $10,000 a year just on hardware (new Macs & PCs, plus the occasional mic or office chair or piece of outboard gear). He employs two assistants who cost $8,000 a year each to keep around (that would be something like 10 hours a week, every week, at $15 per hour, apiece). Each episode of Spleen (that’s 23 a year) costs an average $1,000 in musicians and engineers—and that’s an incredibly low number to plug in here—so we add another $23,000 to the yearly tally. $4,000 a year is Nigel’s investment in software and sample libraries, and the cost of his studio space is $36,000 per year (that’s a 1,500 square foot studio at $2 per square foot per month in rent… reasonable given LA costs these days). Utilities cost him $2000 for the year, and internet/website costs another $200.

Nigel kisses another $3,000 goodbye as he takes potential clients out to lunch, dinner, drinks and concerts (enjoyable, all—but a legitimate cost of doing business). Emmy night alone costs him nearly $1,000. He spends $600 per year in office supplies (toner cartridges ain’t cheap!); another $2,000 promoting himself online and in print; $500 for postage, overnight delivery, and messenger services… I’ll stop there, although the costs continue. You can see where this number is going, yes? YACC = $100,000.

None of these numbers are exact—and they don’t need to be—but they’re reasonably close to what you’d see in the real, professional world. And they do paint the picture. Do the math, and you can see that one minute of music, for Nigel, requires 5 hours and $200.

If Nigel makes $600 per minute up front (i.e., his package for each TV episode is about $12,000), he’s already made $276,000 per year… but a package deal that handsome is increasingly rare in today’s world. Let’s cut it in half. Even at that—$138,000—he’s $38k toward having a life, paying taxes, etc. Royalties will vary wildly, but it’s reasonable to say that, if Spleen is a network or basic-cable show, he’ll see between $200-$400 per minute in back end (domestic and international) over the life cycle of the cue. That means somewhere between $100,000 and $200,000 more for Nigel per year. Makes that Emmy-less awards shelf a bit more bearable, doesn’t it? And it covers the cost of those three little movies he scored (which were sort of long-term investments anyway: he put the entire budget “into the scores,” making next to nothing so that, if the directors move ahead in the world, they might remember him and hire him for the Next Big Gig. Arguable whether that’s a winning strategy long-term, but that’s what he did).
Even if Nigel’s TV show were to air on a much smaller network, where per-minute royalties are substantially less, he stands to make reasonable coin if he keeps his writer’s share. He’ll make even more if he owns a percentage of the publishing royalties as well. But no show is forever (except maybe The Simpsons), and Nigel is going to have to save a hefty chunk of his income to tide him over during the inevitable slow times. His expenses during those lean periods are likely to go up if he’s hustling for gigs, using the down time to re-vamp and re-outfit his studio, creating demo cues for projects, etc. Counterintuitive, but true. There is an economy of scale here: the magnitude of these numbers may not be applicable to your career (yet!), but the factors to consider are almost all the same.
The consequences and value of having your own version of all this information, I think, is evident. I don’t really need to know your YAP, your YETI or your YACC… but you should. And I would like to know what you think of this approach. I’d especially like to know if your own “magic numbers” come as a surprise!Jump on the calculator, crunch some numbers, and then jump on the COMMENTS.

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About the author

Lee Sanders broke through the ranks of Hollywood composers in 2001 with his scores for New Line Cinema’s The Lord of the Rings website and CBS’s reality-competition show, The Amazing Race. Lee has won five BMI Film and Television Awards for his work, as well as the 2008 Film and Television Music Award for Outstanding Reality Show Score. His credits span dozens of television programs, films and works for theatre, video games and new media.

  • David freeman

    Lee. Hi there , thanks for writing this article iT helped a lot . David Saunders was kind enough to direct me to this post.
    I”m just getting my act together business wise In Japan.and i needed to work out some figures so this article could’t have come at a better time .
    much appreciated. and also thanks to David Saunders for directing to this article .

  • http://www.jamesomusic.com/ jamesolszewski

    So I went way overboard here, and built a monster spreadsheet. Along the top are YETI, YAM (or YAP), YACC, and Income, last followed by a bunch of formulas to figure out the cool “time per minute of music” etc. All the columns are actually a number of columns, including (YETI-) Composing, Recording, Shopping, Networking, Admin, etc., and a bunch of other suitable things for YACC, YAM, and Income.

    Down the left are dates (“week ending”). I'm going to track all this for at least two years, and we'll see how it turns out.

    Who knows, maybe a year or two (or more) we'll have a nice case study to look at….

  • lhsanders

    Yup, those numbers will surely “improve,” although it's not a judgement as much as a data point. Without the initial config. of the studio, the #s will be more in line with what you'll see in future, of course… but it's still useful to have that perspective, I think.

    Obv. I'm a fan of metrics too. Next Wednesday I'll have a few more… geek that I am. :-)

  • http://www.michaeldanchi.com Mike Danchi (Infinite5ths)

    Yup…GAS is bad. Now, when you STOP buying new gear and START start selling excess gear (it really doesn't get used – be honest) on Craigslist/eBay you end up with three really wonderful things:

    1) Cash in hand
    2) Extra space in the studio
    3) Confidence in a lean and familiar studio (no new stuff)

  • http://www.jamesomusic.com/ jamesolszewski

    This is interesting. First pass with some high-level wild guessing I have a very different perspective, having started in this (and starting as an indie musician, not a composer for media) only a few years ago.

    Historically, my music:
    67 hours per minute of music (woah! Rest assured it's way better now).
    $14 cost per minute of music written.
    I currently lose more money than I make, but the numbers are small enough that we don't really feel it.

    My historical rate is 67 hours per minute for a few reasons:
    1) My day job and life in general constrained me to around 2 hours of composing per day. There's a lot to be said about getting into a good train of thought just as you run out of time, then trying to get back into that mode the next night!
    2) Since in the past my music was basically a hobby, I didn't concentrate too much on how many real minutes of music I was producing per hour (this has since changed).
    3) This rate includes all the startup and time spent configuring and troubleshooting my studio- plenty, at the beginning- with no resultant music.

    I'm not happy with these numbers, but I'm a fan of measures and metrics (geeky other-life self). And this will give me visibility into how I'm doing as my career progresses.

  • lhsanders

    Dude, your studio is scary. In the best kind of way. :-)

  • lhsanders

    I ran the numbers on myself yesterday afternoon, and it was interesting to say the least. Bottom line: I need to save more $! The gear bug (what my buddy Eric S. refers to by the charming acronym of GAS—Gear Acquisition Syndrome) has invaded my studio. Never a good thing when there's GAS in your studio.

  • http://www.michaeldanchi.com Mike Danchi (Infinite5ths)

    Next, take him to the orchestra scoring stage and introduce him to the fiddle players with old Italian instruments. ;-) Oh, and remind him that fiddles APPRECIATE in value over time. :-D

  • http://www.titanlineaudio.com Houston Haynes

    Wow. Just. Wow. Great write-up, and precipitous timing. Just yesterday I was chatting with a director about a part of this subject while converting a project here in the studio. His eyes popped out of his head when I told him the that *just* the conversion app retails for $699US. He asked how much “all of this stuff” costs. I started to rattle through the highlights of the dual touch screen console and hardware synthesizers, then I got into the cost of the host apps and plugins. He had new appreciation for what goes into making a broadcast-ready sound when he realized that I spent more on my studio than he had for his HD cameras, lighting and computer equipment combined.

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  • http://www.jamesomusic.com/ jamesolszewski

    Calculator, nothing! Spreadsheet here I come.

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